In this article, I will explain the difference between logo designs on the example of some of the famous brands.Īdidas-Combination mark When is best to use different types of logos?ĭeciding on a basic logo style should be one of the very first steps in developing a brand identity and I've described some of the advantages and disadvantages of each. Which type of logo is best for a particular company?Įach type of logo design has its advantages and disadvantages. They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.Īnd since your logo is the first thing your audience will see - you want to get it right. What are the different types of logos?Ī logo can take form of almost infinite variety of shapes and personalities - from literal through symbolic, from word-driven to image-driven. There are many different types of logos - a logo might be just a name set in a chosen typeface or a mark or both. Abstract mark - A symbol that conveys a big idea, and often embodies strategic ambiguity.Pictorial mark - An immediately recognizable literal image that has been simplified and stylized.Emblem - A mark in which the company name is inextricably connected to a pictorial element.Letterform - A unique design using one or more letterforms that act as a mnemonic device for a company name.Wordmark - Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
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